Past SEO Neglect More Obvious During Economic Stresses

During economic downtimes, such as recessions and the recent pandemic, many companies dial back their Google Ads, Linkedin Ads and Microsoft Ads spends. I think that many are panic-reducing PPC accounts when they shouldn’t, but I understand the need to do “something.” I think much of this is due to a lack of good Analytics…

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UX and User Delight

When Website Redesigns are an Excuse to Avoid the Hard Work of Content Creation and SEO.

“We’ll get to those ideas post launch” I’ve been seeing a pattern of misuse of the phrase “Improving UX” as a PowerPoint buzzword to justify unecessary, budget-draining reboots of decent websites. It is my hypothesis that this happens because teams or leadership need to ‘scratch an internal itch” for a new website. New websites give…

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15 Real-World-Proven Tips for Responding to (and Fixing) Negative Reviews [Updated]

Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a…

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Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status…

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