A lot is going to be changing soon when it comes to Google’s organic results.Responsible SEOs have already talked to their clients about this. We’ve had a good ride, we SEOs (and our clients.) SEO has been relatively stable now for many years – an we’ve made huge progress for our clients using white-hat methods…
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I received some super valuable, critical feedback from one of our best clients last week.”It would really help if you answer questions more simply – you’ve earned our trust to handle the rest. Trust us to ask for details when we need them.” When I had a moment, I took a look back at my…
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We sometimes feel desperate for the platform to innovate and it looks like some new things are being released over at LinkedIn. BuzzMaven has increasingly become a LinkedIn Ads Agency as our client base steered more and more to B2B LinkedIn Ads and Marketing, as well as ABM / Account Customer Match type audience marketing.…
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10x Content / Topic cluster development challenges we see tend to repeat themselves in different organizations… Here’s some that come to mind. What’s your topic cluster challenge? How have you made it a success?
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One of the big weaknesses of LinkedIn Ads industry targeting feature has been its short list of ~25 industries, except perhaps in Sales Navigator, where 200 or so existed since late 2018. When we were building LinkedIn Ads campaigns, we always dreaded seeing that short list of industries for B2B targeting and being forced to…
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Google Ads Qualifying Questions Reference Currently these are the available questions to qualify your Google Ads Lead Form Extensions as of this post’s date. The answers can be short form or a custom list of choices in a multiple selection list box. You can add up to 5 of these to your lead form extensions.…
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Google really, really, really wants you to use broad match for keywords and exact match for negatives. One of the most common tasks we do (especially with a new client) is to harvest phrases from search terms reports and sculpt keyword lists. We know that these reports are “partial” these days (as of Sept 2020)…
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A new site or redesign has failed to live up – after spending substantial resources building it. The SEO expert is suggesting major changes. What now? I’ve been thinking about how the Sunk Cost Fallacy undermines SEO again and again. In those times when a new site or redesign did not consider SEO as a…
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I would like to simply share our naming scheme for Facebook Campaigns and Ads. We see complete chaos in Facebook accounts more often than not, and much of this confusion could be avoided with a bit of forethought on Facebook ad campaign names. I believe that unless you have your name scheme under control, it’s…
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Are you struggling to get good B2B capabilities and service content from your team of experts to help with SEO? If you’re NOT, you’re the exception – this is a huge problem and one of the hardest tasks in SEO. The problem of course is that experts are busy. They often resent having more added…
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During economic downtimes, such as recessions and the recent pandemic, many companies dial back their Google Ads, Linkedin Ads and Microsoft Ads spends. I think that many are panic-reducing PPC accounts when they shouldn’t, but I understand the need to do “something.” I think much of this is due to a lack of good Analytics…
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A quick walk-through video showing the addition of a Google Ads Lead Form Extension to a Search Ad Campaign. (Note: video opens in a lightbox… i