Advising on Social Signals and SEO – The Minefield of Causation, Correlation and Gradual Change.

It feels right to once again remind my site visitors and valued clients of what’s happening with the Google search results (at an ever increasing pace.)   I’m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines.  Brands that are not bothering with social signals…

The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…

The Mobile Marketing Freight Train – Thoughts from the Field

I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago.   Does anyone remember my “senseweb” idea?  Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…