Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations.  For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.

The Old Engineer and the Hammer

After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable.  The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue.  The Manager couldn’t get the machine to work again so the company called in Graybeard as an independent…