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Thoughts on Google Q&A Knowledge Panel Feature for Multi-Location and Franchises (hint: It’s going to get ugly.)

Google is ramping up their Knowledge Pack Q/A program and web users are starting to take advantage of this crowd-sourced program that is very, very visible on the web.  This presents a challenge to business owners of course, but multi-location businesses are faced with an even more difficult situation.

15 Real-World-Proven Tips for Responding to (and Fixing) Negative Reviews [Updated]

Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a…