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Category Archives: Google Ads

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Google Ads Lead Form Extensions Qualifying Questions

adwords, Google Ads, Paid Search/PPC, SEO/SEMBy Scott ClarkJanuary 24, 2022

Google Ads Qualifying Questions Reference Currently these are the available questions to qualify your Google Ads Lead Form Extensions as of this post’s date. The answers can be short form or a custom list of choices in a multiple selection list box. You can add up to 5 of these to your lead form extensions.…

Adding Google Lead Forms Extensions – A Video Walkthrough

adwords, Google AdsBy Scott ClarkOctober 22, 20192 Comments

A quick walk-through video showing the addition of a Google Ads Lead Form Extension to a Search Ad Campaign. (Note: video opens in a lightbox… if you’d prefer to directly link to it, do that here.) Direct Lead Generation on Google Ads The new Google Ads Lead Form Extensions became available in all of our…

Reducing Google Adwords Google Ads Waste for B2B

How Do You Reduce Wasted Search Campaign Lead Generation Budget in B2B Google Ads / Adwords?

adwords, Google Ads, Paid Search/PPC, SEO/SEMBy Scott ClarkJanuary 24, 2019

I do work with large B2B ($100M-$3B) and multi-location B2C clients and have optimized tons of Google Ads campaigns. More than 60% of the Google Ads accounts I am asked to review are wasting much of their budget when I first see them.  The waste is not always easy to see, often hiding behind Quality…

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