Question Cookies by Flickr: Scott McLeod Used under (CC) Attribution license

Thoughts on Google Q&A Knowledge Panel Feature for Multi-Location and Franchises (hint: It’s going to get ugly.)

Google is ramping up their Knowledge Pack Q/A program and web users are starting to take advantage of this crowd-sourced program that is very, very visible on the web.  This presents a challenge to business owners of course, but multi-location businesses are faced with an even more difficult situation.

Advising on Social Signals and SEO – The Minefield of Causation, Correlation and Gradual Change.

It feels right to once again remind my site visitors and valued clients of what’s happening with the Google search results (at an ever increasing pace.)   I’m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines.  Brands that are not bothering with social signals…

The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…