Facebook Ads, Campaigns and Ad Set Naming Scheme – Keeping Chaos Under Control in Facebook Ad Accounts

I would like to simply share our naming scheme for Facebook Campaigns and Ads. We see complete chaos in Facebook accounts more often than not, and much of this confusion could be avoided with a bit of forethought on Facebook ad campaign names. I believe that unless you have your name scheme under control, it’s…

Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations.  For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.

The old man and the hammer parable

The Old Engineer and the Hammer

After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable about knowledge and opportunity costs.. The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue. The Manager couldn’t get the machine to work again so the company…

LinkedIn PR and Internet Marketing Cheat Sheet

LinkedIn for Corporate Marketing – A Cheat Sheet for Busy People

As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers.  This cheat sheet has been the outcome, as well as the LinkedIn Lead Generation Tips “Ninja” guide, This is distinctly from an SEO point of view – you’ll notice I’ve woven in…