Paid Search Optimization

Ian Cook - Murmuration

Google Tag Manager for Franchises and Multi-Location Microsites

Google Tag Manager Can Simplify Tracking for Franchises and Multi-Location Microsites – With a Single GTM Container In the multilocation SEO world, I encounter many hybrid marketing scenarios where a corporate, central entity runs some brand marketing and the local entity runs other campaigns, usually lead generation, all on consistently designed sites at the subdomain,…

Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status…

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises [Updated]

Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees.  The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…