Poor Site Search Can Shred UX (and Your Bottom Line)

From the “Millions of dollars down the toilet” department:  I Came across some statistics today related to ecommerce and shopping habits, specifically related to user experience in ecommerce search situations.   Behold: 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An…

Interview: Advice You’ve Probably Never Heard – Social Media Marketing Breakout

I am proud and humbled by coverage in Lexington Herald Leader’s Business Section where we discuss ideas for breaking into social media marketing.  A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city! Here are some of the questions answered:…

Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

A large building is being constructed nearby my office downtown. A construction fence is erected beneath a sign featuring a rendering of the gleaming skyscraper to come. But to the lay observer, there’s little visible evidence of progress, just noise, traffic diversions and dust. Before long, letters to the editor will show up in the…

The Old Engineer and the Hammer

After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable.  The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue.  The Manager couldn’t get the machine to work again so the company called in Graybeard as an independent…