Working with BuzzMaven Digital Marketing Agency and Linkedin’s PPC/CPM network gives B2B advertisers a powerful tool to reach professional decision makers!
Adding retargeting and other audience inclusions and exclusions can help you sculpt your ad spend to the precise persona you want to reach. Many options such as downloadable files, lead forms, and “company page follower” campaigns can give you a full-funnel toolkit to refine over time.
LinkedIn Offers Often Overlooked Brand Awareness Potential to Buyers
If you offer a solution for a need in the business community before they even know to search for it, LinkedIn can help you introduce your solution to customers. Retargeting those visitors on other networks can keep your brand offering front-of-mind as they move around the web.
LinkedIn Inmail Marketing – Directly to Your Prospects
Inmail campaigns are amazing. We regularly get 40-50% open rates and 20-30% click through rate on these campaigns. They are very tricky to write, and we will help you with split testing in your campaigns to find the perfect formula to both build a great retargeting list and get leads via lead forms or phone calls.
Native Video Ad Campaigns on LinkedIn
Direct video content on LinkedIn obtains substantial reach and we recommend clients test this for their own business. Our tests have shown that, with refinement, cost per view performance can approach other networks that have less precise targeting and higher risk.
LInkedIn’s impression reach is a fantastic way to conduct brand awareness campaigns, at the same time you do audience refinement for a very modest spend.
LinkedIn Sponsored Posts Campaigns – Amplifying Your Best Content
But LinkedIn users are demanding when it comes to content. Using Linkedin Sponsored Posts requires a real commitment to the production of relevant, high-quality content (case studies convert best) that your prospects are willing to pause, read and download.
We encourage clients to focus on their cornerstone content for LinkedIn that leverages their unique market perspective. We like to say – make your customer heroically smarter before their next meeting and they’ll remember your name.
LinkedIn Lead Forms – Ideal for Mobile Visits
The ability to use pre-filled lead forms may offer some clients a better alternative to the development of landing pages for clicks. These forms are highly mobile friendly, allowing a quick note to be sent while riding the train or having coffee.
LinkedIn Recruiting Campaigns Consulting
Finding the ideal candidate for an executive position can end up costing 50% or more of annual salary, and LinkedIn’s solutions may help some internal recruiters disrupt the usual recruiter and job board approach. We’ve developed calculators to estimate the cost-per-hire metrics using LinkedIn Ads instead of professional recruiters.