Ok, it’s the middle of the night and I’m sitting in a rock hard airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced. The bigest benefit, as with most of these small shows, is the contacts…
Are posted on flickr. Enjoy
Dear Retailer. When I snap a photo of something, I’m not here to scam you. I’m not the front for a big Chinese manufacturer who is about to knock off your stuff and put you out of business. I’m not planning out an elaborate “Mission Impossible”-style robbery. I’m using my phone to shop. You need to get ready for this, and embrace it.
A terrific brain trust of folks answered great questions that I’ve tried to aggregate into an organized list you may find very helpful. Enjoy! The Q/A was especially helpful and added a lot to the session.
Chris Sherman, Executive Editor, Search Engine Land
Greg Sterling, Founding Principal, Sterling Market Intelligence
TIP: See the end of this post for other coverage on the conference too.
Mobile Search: Beyond 10 Blue Links
Fascinating presentation at SMX Local Mobile.
Mobile searchers don’t want lists of web pages – they want answers or fast ways to take action. Mobile search providers are increasingly experimenting with alternative interfaces, such as location-aware browsing, voice recognition, text messaging and other innovative approaches. Learn about these new efforts and how they potentially impact mobile search marketing efforts.
(room sparse, but excellent presentation!)
Show Me the Money!
So there are Billions out there. But who’s making money now. How will SEMs place bets now to ensure their success? Show me the money!
Ian White, CEO, Urban Mapping
Shawn Riegsecker, Chairman & CEO, Centro
Justin Sanger, CEO, LocalLaunch
Alfred Chow, Head, Yellowbook
Lots of energy in the room for this one. Big variety on the panel. PACKED ROOM.
Live Blogging after the jump