The Multi-Screen Challenge and Opportunity in Online Marketing – New Research

We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets.   According to new research from Google, 90% of people move between devices to accomplish a goal.  Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening”…


Google Place Pages Dropping Some 3rd Party Reviews

For businesses who have been “riding the wave” of 3rd party reviews on their highly-visible Google Place page, you’ll want to pay attention to this, and act to shore up your listings. I personally observed this morning a business go from 63 reviews (with 4/5 stars) to 5 reviews (with 2/5 stars) If your business…


BuzzMaven 2010 and beyond

So at the end of 2010, here are some of the things that changed for BuzzMaven in the midst of economic changes for my clients. I did a substantial shift to social and content marketing as the core of all programs.  This is yet another step away from the old-style technical SEO which has become…


Care, Expressed

I recommend you watch this full-screen, in HD.

A great video about your product or service doesn’t have to be insanely complex. Check this out.

Espresso, Intelligentsia from The D4D on Vimeo.

Google Adword Professional Certification Achieved

Well, I am now officially re-certified as a Google AdWords Certified Partner.  The program replaced the Google Adwords Qualified Professional program that I’ve been in for years.  It’s always nice to have third party verification of my skills in the exam.  I found the exam to be a lot harder than before – more focused…


Google Adwords Ad Testing Complicated by Ad Text Wrapping

As most of you know, split testing your ad text – not just for click throughs but for conversions – is one of the most important pre-click optimizations you can do with Google Adwords.  Ad text optimization is an iterative process where we run experiments on different approaches to headlines, description text and display URLs. …


15 Real-World-Proven Tips to Respond (and Fix) Negative Reviews [Updated]

Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a…