Click to see original video GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond. Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.…
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I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO: Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles…
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I’ve been running some Call Only campaigns for a service industry site. Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only…
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“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group…
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The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results. The question (to be determined as of this writing) is if changing these results to standard organic…
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When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.
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I am proud and humbled by coverage in Lexington Herald Leader’s Business Section where we discuss ideas for breaking into social media marketing. A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city! Here are some of the questions answered:…
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So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations. For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.
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After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable about knowledge and opportunity costs.. The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue. The Manager couldn’t get the machine to work again so the company…
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Happy new year to everyone! I wanted to share Google’s latest infographic, which looks back to the transformational year where online marketing’s platforms, demands and outcomes outpaced even the most optimistic projections. As the customer continues to increase their skills in avoiding low quality content, and as search engines continue their embrace of…
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Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time. I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs.. It happens fairly often… an rarely sighted executive will “pop in” to a meeting, someone will…
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