Where’s your share-worthy web content come from? Take a look around your company… busy people, lots of jobs, already overloaded. But they are the ones who must do the work. To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines. If…Details
Most businesses I talk to have no idea that Facebook scrubs content. In fact, on average, only 16% of fans ever see posts made by brands “for various reasons, like the number of times you log on and the number of people and brands in your network” according to Facebook. This sums up this post…Details
I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again. Most websites are like…Details
Just got this new study which discusses link building outreach with some very interesting take-aways. I liked this because it aligned with much advice I give my clients on internal link building activity. The key takeaways from this study are: Social-based Link Building has yet to be largely adopted and therefore continues to be…Details
Today I saw an article on ReadWrite that caught my attention…”Blogging declines across Inc 500” which referred to a study from Umass called “Blogging declines as newer tools rule.” The number dropped from 50% to 37% of companies maintaining corporate blog. Facebook and Twitter, in the meantime continue to grow. This stands to reason…Details
Today on the Facebook and Journalism page, a really great note was released aimed at helping news organizations optimize the effectiveness of their Facebook Pages. I found that the information was probably applicable to any sort of published content, whether or not you are a news organization. I quote heavily: “Top Stories: Readers are reacting…Details
I’ve heard today that Google may be planning a Quora-like Q/A service (possibly named “Google Expert”) that leverages their acquisition of Aardvark and integrates with Google Plus (or Google+, however you like it.) This model of finding answers by humans fits nicely into the new social search model that seems to be making its way…Details
From the excellent SEOMOZ ranking factors slide deck, a striking aggregate comparison of new influences and distribution of factors. Who said SEO is getting easier?
I receive a dozen or so inquiries for services a week. Around 10-15% of those calls are made while the person is driving. Of those, only a small percent end up being effective conversations. In the study referenced in the link, drivers but not passengers in a “moving” simulator retold a smaller number of central…Details
As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers. This cheat sheet has been the outcome, as well as the LinkedIn Lead Generation Tips “Ninja” guide, This is distinctly from an SEO point of view – you’ll notice I’ve woven in…Details
As you know, search engines (especially Google and Bing) are taking Social Rank into account more than ever. Those who take the time to share awesome content and build up a reputation will have an ever-increasing influence over the SERPs in the coming years. So it pays dividends to tilt the social sharing benefit in…Details
Have you taken the time to consider the “reality” of your B2B customer? They are not making buying decisions on the spot – they are gathering information for meetings – and they want to look good. So how can you help them achieve this?Details
Other than Mobile and Local SEO explosions, Social Rank is a biggie. So many companies are still saying they have no time for “Social Media” unless it can show an immediate ROI. So, it’s been hard to explain the benefits to many because of the abstract concept – but now the reality is hitting home…Details
I recommend you watch this full-screen, in HD.
A great video about your product or service doesn’t have to be insanely complex. Check this out.
Espresso, Intelligentsia from The D4D on Vimeo.
I don’t care if you sell laxatives and paper towels – your customers are gamers. And they’re hard to reach by any other means. Down the hall from my offices resides Wes Keltner – who’s started GUN – a Video Game Advertising Consultancy. If you are thinking banners and billboards in race games – you…Details
Well, I am now officially re-certified as a Google AdWords Certified Partner. The program replaced the Google Adwords Qualified Professional program that I’ve been in for years. It’s always nice to have third party verification of my skills in the exam. I found the exam to be a lot harder than before – more focused…Details
As most of you know, split testing your ad text – not just for click throughs but for conversions – is one of the most important pre-click optimizations you can do with Google Adwords. Ad text optimization is an iterative process where we run experiments on different approaches to headlines, description text and display URLs. …Details
When verifying a Google Place page, Google assumes that you’re a little Mom and Pop location where your friendly postman stops by to hand you your mail and sip coffee for a few minutes. Or they assume that you can teach a low-paid receptionist to listen for a special Google Places validation robot to call…Details
In all the banter and confusion about the positives and negatives about Google Instant, there is at least one common thread that is good for the SEO industry itself: Snake Oil SEO won’t cut it in this new world. Delivering traffic via the instant interface is going to be more challenging, whether you are working…Details
Google Instant changes behaviors in search, and thus SEO can change as well. Originally, I posted a list like this in 2008 about Google Suggest – and it is revised here. We May See More Traffic to Regional Sites. People regularly enter “cheap gas” and “best dentist” in search engines – without qualifying the searches…Details
While presenting on Social Media this week, the question about Blogger writers’ block came up again, and I realized I didn’t have a post to refer them to – so here are some quick tips if you should find yourself in that uncomfortable situation. Start out creating a Frequently Asked Questions list (FAQ.) Base the…Details
Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a…Details
The whole reason I took the time to write this post is to share some thoughts – perhaps with the 37 signals team and others out there working on products like this. It also could be that I have simply not yet found the right tool, so this might prompt someone to offer an alternative! …Details
The Creative Cities Summit was a fabulous 2 1/2 day event held here in Lexington Kentucky last week. Most of it was TED-quality, including the hallway networking. The conference rooms were filled with “Linchpins” – people literally changing the world right now (and, I believe, some that are about to.) The event was not opened…Details
Well, this morning I’m licking my wounds after initiating in Pecha Kucha – the rapid-fire presentation style where 20 slides are presented in 20 seconds. I was honored to have been invited by Adam Martin and Kent Lewis to speak and it was truly a learning/growing experience. Social Media Club Lexington and Pecha-Kucha Lexington took…Details
I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago. Does anyone remember my “senseweb” idea? Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…Details
If you’re a business blogger, the followers you have are usually doing so because of the niche topical space you’re occupying. This is why they followed you in the first place. They signed up for the tour. You’re the authority with the plan. Show Me The Good Stuff Think about a museum tour guide. They…Details
A practical look at ways you can obtain positive reviews from happy customers with minimal effort and cost using a simple rate-us page and a $25 deck of cards.Details
With competitors like these, I was truly honored to have won a 2010 SEMMY award for Local Search today. Here are the other competitors, and you should grab those articles and subscribe to their blogs to connect with some of the best in the world.Details
Eric Karjaluoto, and dozens of commenters, have once again raised the very real issue of designer spec work on his blog. I thought about the issue again when I read that Tim Ferriss had chosen to go this way for his book cover. Eric’s post is a well articulated but well-worn argument about the…Details