Social Media Statistics – Ignore At Your Peril

I don’t know why it’s so hard for many businesses to realize that they must change not just their website, but their entire business culture to prepare for the Social Media revolution. This video does a great job of putting the “A-ha moments” in your face. Here are 5 of the (dozens) of stats presented…

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Social Media as an Integral Part of Communications

Jason Falls and I will be presenting to the National League of Cities on “Social Media as an Integral Part of Communications” on Thursday.  I always look forward to presenting with Jason and am certain there will be some good information moving around on this.   The organization is all about communications.  Municipalities need to learn…

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Google Similar Image Search – Another Method of Copyright Infringement Detection?

The unauthorized use of photography is a major concern for photographers who license their images for use on the web. Technologies such as PictScout Image Tracker are used by stock photography companies to scour the web looking for unauthorized uses of their photographs by websites and blogs have been around for a while. Now, Google has released a beta version of Similar Image search. Will this change the landscape?

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Hard Social Media Lessons

It’s easy to get comfortable with one’s branding and marketing plans.  Slide decks presented at the sales meeting look great.   Branding exercises give the executives a warm-fuzzy.  Advertising and PR schedules are polished to a shine.  But all it takes is one small leak, possibly in the form of two bored employees with a flip…

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Competitor’s Ads – Untapped Opportunities?

In the past few years there have been examples of how companies have take advantage of the web to steal thunder from ad campaigns, such as the Pontiac vs. Mazda fiasco from a few years ago.   But it’s not often you see it happen in such a large scale in the physical world: BMW…

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Are Tweetbots Ruining Twitter Search Results?

Like a cancer that’s growing in twitter search, the tweetbots arrive.  Dumb ones that aimlessly tweet every post on a forum to those that just retweet everything that anyone says about a topic.  It seems that every time I go to search twitter, I get a never ending stream of tweet bot output.   It’s like…

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