Watch Out for Babies in the PPC Bathwater!
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
DetailsIf you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
DetailsGoogle Adwords wants you to use broad match – after all, 20% of all queries have not been seen in the previous 90 days. But should you really do this? I say, possibly. Read more inside.
DetailsMobile restaurant guides and ratings could become the method of choice for consumers to voice their dissatisfaction with poor service, especially in the age of “mandatory tips” from even lower-end restaurants.
DetailsSmart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
DetailsHow is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
DetailsA new study of over 1000 Americans reveals that 93% believe a company should have a presence in social media, and that Social Media is a major shortcut to hard-to-reach demographics. So why do companies still avoid social media participation?
DetailsWith the launch of the question-crowdsourcing Google Moderate, I’ve offered up 7 possible uses for the service, with some words of caution as well as some possible opportunity.
DetailsI really do not like these rebate cards that everyone is sending out. At first blush they would seem to be a good idea (you don’t need to deposit a check) but I think they’re just another way to punish us for using the rebate in the first place. Of course, the businesses like them…
DetailsGoogle Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
DetailsLee Odden hit a nerve with his last post. “The [seo] challenge comes from a combination of: The need to create new content that travels and that others are motivated to link to Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site…
DetailsMy new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search…
DetailsScott Clark will speak at Lexington Ad Club July 16th on Social Media in a presentation called ‘Conversations, Control and Calamity” – details inside
DetailsJane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
DetailsThe North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs. The SEMPO study released today offered some good news…
DetailsCreating a stripped down version of emotional marketing text can serve as a vehicle for moving to a new destination language by freeing it from the burden of carrying nuance during translation.
DetailsMike Dorausch (aka @chiropractic) drives home the point of local reviews being a huge deal for local businesses on today’s USA today. Congrats Mike on the front page of USA Today.
DetailsI was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
DetailsWhile Seth Godin discusses noisy “silly” traffic that comes from Digg or Stumbleupon, I offer these thoughts about link building, conversions, influencers and how such waves are interesting because of their long-term effects.
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