Growing Your Business with Social Media “Sweat Equity” – One Approach

Sweat Equity usually means trading work or expertise for a good or service. If you are an expert in your domain, and willing to listen, there are many opportunities online to grow your business just by participating. This post offers a technological boost to the idea to streamline the process, minimizing the time you must spend and letting you focus your energy where it counts.

Details

WebMD Link Bait Headlines

I’ve been asked lately for some examples of link bait headlines. Well, a quick scan of WebMD’s “most popular” stories should give you a good hint about the types of headlines and articles that work. People ‘voted’ these up honestly, without an agenda… and there are insights here… Web MD Most Popular Stories 41 Ways…

Details

Rob Snell: Comments on the Congressional Hearing About Online Advertising

My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.

Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.

Details

SEM Agencies as Educators, Innovators in the Growing Search Field

The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.

The SEMPO study released today offered some good news for Agencies, as 53% of advertisers outsource their organic SEO because it is to hard to stay up-to-date with best practices in-house. 37% say they don’t have the right tools, and 33% say they get more bang for their buck with an outside provider.

But overall, a trend to in-house these efforts is still strong. Forrester research shows least two-thirds of U.S. businesses prefer to keep SEM in-house. In-house training and education efforts will probably continue to improve and drive performance gains.

Details

Portfolio-Driven Web Designers – Hand Over the SEM Keys Please

While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.

Details