Google’s Pigeon Update, “Near Me”, Local Packs and Service Area Businesses

The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results.  The question (to be determined as of this writing) is if changing these results to standard organic…

Advising on Social Signals and SEO – The Minefield of Causation, Correlation and Gradual Change.

It feels right to once again remind my site visitors and valued clients of what’s happening with the Google search results (at an ever increasing pace.)   I’m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines.  Brands that are not bothering with social signals…