Your Organic Traffic May Tank Soon – Google Search Generative Experience is About to Go Live

A lot is going to be changing soon when it comes to Google’s organic results.Responsible SEOs have already talked to their clients about this. We’ve had a good ride, we SEOs (and our clients.)  SEO has been relatively stable now for many years – an we’ve made huge progress for our clients using white-hat methods…

Digital Marketing Budgets Growing as Percent of Revenue – SEO/SEM Winning, Social/Video Stalled?

One of my favorite industry documents is the CMO Survey .  I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information.  I always look at it from an SEO/PPC point of view, as well as budget related insights.

Google’s Pigeon Update, “Near Me”, Local Packs and Service Area Businesses

The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results.  The question (to be determined as of this writing) is if changing these results to standard organic…