15 Real-World-Proven Tips for Responding to (and Fixing) Negative Reviews [Updated]

Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a…

Ian Cook - Murmuration

Google Tag Manager for Franchises and Multi-Location Microsites

Google Tag Manager Can Simplify Tracking for Franchises and Multi-Location Microsites – With a Single GTM Container In the multilocation SEO world, I encounter many hybrid marketing scenarios where a corporate, central entity runs some brand marketing and the local entity runs other campaigns, usually lead generation, all on consistently designed sites at the subdomain,…