Swarvertising is here to stay

Swarmvertising Creates a Buzz of a Brand New Type at the Olympics

More than 1200 Drones Create Marketing Imagery above Clouds at the Winter Olympics Ceremony in PyeongChang, South Korea. Using small drones and bright LEDs, the opportunities for event advertising and marketing are endless.  How long before an ad marketplace is created where you can author animated, sky-bound versions of your marketing message to thousands of…

Interview: Advice You’ve Probably Never Heard – Social Media Marketing Breakout

I am proud and humbled by coverage in Lexington Herald Leader’s Business Section where we discuss ideas for breaking into social media marketing.  A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city! Here are some of the questions answered:…

Franchise SEO and Franchise Websites – A Future-Proof Solution for Service Oriented Franchises [Updated]

Many franchises are operating their online marketing programs in a manner that gets them into trouble as they grow, or when they have turnover in franchisees.  The Franchise SEO programs designed for the Internet as it was in 2005 are no longer effective. Not only have users changed, but search engines and social networks have dramatically…

15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO

Content marketing is the new SEO.  It is centered on irresistible content and amplified by social media.  It includes blog posts, articles, white papers, videos, podcasts, and infographics.  87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query.  The most important…