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LinkedIn B2B Marketing Adds Downloadable, Gated Docs on LeadGen Ad Forms

LinkedInBy Scott Clark September 30, 2022

We sometimes feel desperate for the platform to innovate and it looks like some new things are being released over at LinkedIn. BuzzMaven has increasingly become a LinkedIn Ads Agency as our client base steered more and more to B2B LinkedIn Ads and Marketing, as well as ABM / Account Customer Match type audience marketing.…

Linkedin Ads Industry Targeting – Expanded for 2022

b2b, LinkedInBy Scott Clark April 11, 2022

One of the big weaknesses of LinkedIn Ads industry targeting feature has been its short list of ~25 industries, except perhaps in Sales Navigator, where 200 or so existed since late 2018. When we were building LinkedIn Ads campaigns, we always dreaded seeing that short list of industries for B2B targeting and being forced to…