Experience in Creation, Management and Optimization of Google Ads Search, Display, YouTube and Shopping Campaigns

In Brief:

  • Google Ads (Adwords) is one of the most powerful digital advertising networks on the web.
  • Google offers Search, Display, Shopping, and Youtube ads, among other specialty types
  • Powerful methodologies are available for all levels of the sales funnel.
  • Many Google Ads accounts are wasting over 50% of their budget, sometimes for years.

Google Ads Agency - Management and Consulting Components

  • Business Discussion - Establishing Google Ads' Role for Your Business

    We will conduct a plain-English business discussion what success looks like for you, and how Google Ads might help make it happen.  An initial sales funnel sketch will emerge that we all agree would support your business’ revenue goals.

  • Google Ads (Adwords) Campaign Audit

    If you have an Google Ads (Adwords) Account, even if it was set up by Google, there is a good chance it’s wasting money – sometimes a great deal of money. We’ve looked at hundreds of accounts and can surface issues faster than you will believe.

  • Google Ads (Adwords) Campaign Design and Audience Definitions

    Google Ads (Adwords) Campaigns must be designed around search and intent – structuring the keywords, ads and filtering for the different stages of the customer journey. Low, medium and high intent keywords are identified by hand and organized into Adgroups that can have their own specific properties.

  • Integration With Google Analytics, CRM and Call Tracking

    When you’re spending money on Google Ads (Adwords) traffic, you have to be sure that it’s spent well and converting. Google Analytics is the most frequently used tool for this and we can wire it up so that data flows back to Google Ads (Adwords).  Third party CRMs and Call Tracking systems are also available for connection.

  • Google Ads (Adwords) Landing Page Design

    “Post click” optimization is where we make sure the Google traffic we just worked so hard to get converts into leads or business at the highest rate possible. Split and multivariate tests are used to let behavioral data guide us in maximizing performance. Google Ads (Adwords) rewards great landing pages with higher landing page scores.

  • Optimization

    Optimization of a campaign happens at every stage from keyword choices, match type choices, ad texts, extensions, and landing pages.

ROAS = Return on Ad Spend – One of our primary metrics for every client – BuzzMaven Digital Marketing Agency specializes in precision retargeting to squeeze additional revenue out of your existing ad spend by precisely helping prospects through your sales funnel.

Google Ads Management Q&A

We promise this interaction will be valuable to you whether or not you decide to partner with us.  You can expect:

  • Straightforward, clear answers about method, costs and timeline.
  • A good understanding of your strengths, weaknesses and opportunities.
  • Suggestions about mistakes you should watch out for.
  • Possible reports/analysis we have on hand, sometimes directly from Google internal research.

Specializing Matters – The “Devil is in the Details” with Google Ads

We are excellent at working with the traditional agency to leverage their good work, integrate analytics and make sure there is continuity in our efforts without duplication of work.

There are exceptions, but many traditional agencies do not have the immersive, broad experience we bring to the table.  In fact, agencies call us for questions and often ask us to subcontract due to our knowledge.

We’re professional, reliable and skilled at cooperation with many types of vendors.

Usually 2-4 days turnaround, and around 1-1.5 hours of meet/phone time.  An average of 3-5 emails flow back and forth.

  • 1 Intro call (we like to use video conferencing)
  • 2-4 days research on our end.
  • 1 walkthrough of our 1-page analysis – Q&A
  • Usually 3-5 email questions

This is very unlikely to go well.

A competitive ad platform working on campaigns is a very dangerous way to run your digital marketing.  It can be a conflict of interest and, in some cases, bait and switch.  Google uses very polite, but overworked “specialists” to set up accounts in a generic, scripted manner, leaning on their “AI” to learn at your expense.  Then, they sometimes disappear, replaced by someone new.  They’re all polite and follow a well considered script, but every phone call feels like starting over.  Meanwhile, your budget is flowing daily.

Working with us requires consulting fees for a while, but the ROI (ROAS) of these campaigns should cover the fees long after we’ve finished our contract.  Also, critically, we regularly look for ways to LOWER your spend and suggest ALTERNATIVES to Google.

Lead Quality Matters!

Reducing Risks in Google Ads

See Also

  • Free 55 Minute Google Ads Strategy Session
    You may find this to be the most important digital marketing discussion you've ever had. We'll be striving to deliver take-aways you can use to pivot towards long term success.
  • Google Adwords Specialist Award
  • Google Ads and PPC for Behavioral Health
    When planning and executing a paid search campaign, you must succeed in both achieving high algorithmic quality scores and high conversion rates from customers. When running PPC for many business locations, you must find ways to scale both the operations and optimization. Learn more here.

Google 3rd Party Adwords Consultant Disclosure