Experience in Creation, Management and Optimization of Google Ads Search, Display, YouTube and Shopping Campaigns
We will conduct a plain-English business discussion what success looks like for you, and how Google Ads might help make it happen. An initial sales funnel sketch will emerge that we all agree would support your business’ revenue goals.
If you have an Google Ads (Adwords) Account, even if it was set up by Google, there is a good chance it’s wasting money – sometimes a great deal of money. We’ve looked at hundreds of accounts and can surface issues faster than you will believe.
Google Ads (Adwords) Campaigns must be designed around search and intent – structuring the keywords, ads and filtering for the different stages of the customer journey. Low, medium and high intent keywords are identified by hand and organized into Adgroups that can have their own specific properties.
When you’re spending money on Google Ads (Adwords) traffic, you have to be sure that it’s spent well and converting. Google Analytics is the most frequently used tool for this and we can wire it up so that data flows back to Google Ads (Adwords). Third party CRMs and Call Tracking systems are also available for connection.
“Post click” optimization is where we make sure the Google traffic we just worked so hard to get converts into leads or business at the highest rate possible. Split and multivariate tests are used to let behavioral data guide us in maximizing performance. Google Ads (Adwords) rewards great landing pages with higher landing page scores.
Optimization of a campaign happens at every stage from keyword choices, match type choices, ad texts, extensions, and landing pages.
We promise this interaction will be valuable to you whether or not you decide to partner with us. You can expect:
We are excellent at working with the traditional agency to leverage their good work, integrate analytics and make sure there is continuity in our efforts without duplication of work.
There are exceptions, but many traditional agencies do not have the immersive, broad experience we bring to the table. In fact, agencies call us for questions and often ask us to subcontract due to our knowledge.
We’re professional, reliable and skilled at cooperation with many types of vendors.
Usually 2-4 days turnaround, and around 1-1.5 hours of meet/phone time. An average of 3-5 emails flow back and forth.
A competitive ad platform working on campaigns is a very dangerous way to run your digital marketing. It can be a conflict of interest and, in some cases, bait and switch. Google uses very polite, but overworked “specialists” to set up accounts in a generic, scripted manner, leaning on their “AI” to learn at your expense. Then, they sometimes disappear, replaced by someone new. They’re all polite and follow a well considered script, but every phone call feels like starting over. Meanwhile, your budget is flowing daily.
Working with us requires consulting fees for a while, but the ROI (ROAS) of these campaigns should cover the fees long after we’ve finished our contract. Also, critically, we regularly look for ways to LOWER your spend and suggest ALTERNATIVES to Google.
