I’ve been running some Call Only campaigns for a service industry site. Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only…
“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group…
I must admit, Donato’s franchise has great pizza. But when it comes to trusting their online ordering environment, their email security practices leaves a bad taste in my mouth.
I’m proposing a system for improving the quality, fairness, and understanding during due diligence as it relates to business model franchises.
A terrific brain trust of folks answered great questions that I’ve tried to aggregate into an organized list you may find very helpful. Enjoy! The Q/A was especially helpful and added a lot to the session.
Chris Sherman, Executive Editor, Search Engine Land
Greg Sterling, Founding Principal, Sterling Market Intelligence
TIP: See the end of this post for other coverage on the conference too.
Franchises need to toot their own horns. A lot. The press release engine needs fuel. And a plethora of magazines with glossy covers are ready and waiting to stroke their collective egos in front of entrepreneurs craving an escape from the 9 to 5. But with the possible exception of Entrepreneur magazine, most would do well to ignore these publications completely and do their own research.