Skip to content
BuzzMaven Digital Marketing Agency / SEO Agency
Growth Through Intelligent Marketing
BuzzMaven Digital Marketing Agency / SEO AgencyBuzzMaven Digital Marketing Agency / SEO Agency
  • Home
  • Services
    • SEO
      • SEO – Start Here
      • SEO Audits with Actionable Next Steps
      • Local SEO
      • Technical SEO
      • Agency Partnerships
    • PPC
      • Google Ads (Adwords)
      • LinkedIn Ads
      • PPC/Ad Audits
      • Microsoft Ads
      • Event Marketing
      • Agency Partnerships
    • Content Marketing
      • Content Marketing – Start Here
      • Generative AI / SGE SEO
      • Video Content Marketing
    • Franchisor / Multilocation
      • SEO for Franchises
      • Google Ads for Franchises / Franchisors
    • Other Services
      • Online Reputation Management (ORM)
      • Email Marketing Consulting
    • For Executives
  • Blog
  • About / Contact
    • About
    • Contact / Meetings
  • Home
  • Services
    • SEO
      • SEO – Start Here
      • SEO Audits with Actionable Next Steps
      • Local SEO
      • Technical SEO
      • Agency Partnerships
    • PPC
      • Google Ads (Adwords)
      • LinkedIn Ads
      • PPC/Ad Audits
      • Microsoft Ads
      • Event Marketing
      • Agency Partnerships
    • Content Marketing
      • Content Marketing – Start Here
      • Generative AI / SGE SEO
      • Video Content Marketing
    • Franchisor / Multilocation
      • SEO for Franchises
      • Google Ads for Franchises / Franchisors
    • Other Services
      • Online Reputation Management (ORM)
      • Email Marketing Consulting
    • For Executives
  • Blog
  • About / Contact
    • About
    • Contact / Meetings

15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO

You are here:
  1. Home
  2. featured
  3. 15 Actionable Thoughts About Content…
  1. Content marketing is the new SEO.  It is centered on irresistible content and amplified by social media.  It includes blog posts, articles, white papers, videos, podcasts, and infographics.  87% of marketers use social media to distribute the content.
  2. Search engines use hundreds of signals to decide who ranks for a given query.  The most important signals they use are external, such as links to your content and social media sharing of your content.  Uninteresting content is very difficult to rank in 2012.
  3. Liking content, sharing, commenting and tagging are the most common forms of engagement.  Each of these are “social signals” used to rank content.
  4. Facebook mutes uninteresting content automatically based on engagements.  52% of customers have unfollowed brands because their content is boring or repetitive.
  5. Chasing the search engines is a losing proposition.  Great content is insurance against future problems and future-proofs your SEO, protecting your content investment.
  6. Avoid automating social media posting, as it often gets 70% less engagement.
  7. Listen to your audience.  What are they asking for?  What does their behavior indicate? How can you fill the void?  What content should you produce to fill it next time?
  8. The days of engaging with you exclusively via your website and email are over.  You must engage with the customer on their own terms, wherever they are.
  9. Social interactions happen in social places – so many interactions will occur over mobile devices in far-flung locales.  The opportunities to service mobile users’ needs are vast.
  10. Ultimately, the customer is in control of the conversation, and these interactions often have many spectators.  This is your time to shine, share content and build trust.  Resist the urge to take customer conversations “offline.”
  11. Grow a library of content that is easy to share – blog software is often the ideal tool. Use links to this content to supplement conversations and draw participants into your brand.
  12. Blogs are written by people, not companies, and must be open to two-way dialogue.  The higher up the org chart the author of the blog is the more impact they have on sales and branding.  Technical blogs are the exception sometimes.
  13. Nurture the content creation mavens at your organization as their importance to your competitive potential is increasing.
  14. Resist the strong urge to use social networks as channels for traditional sales and marketing material, or corporate-speak.  It feels easy, but it’s not welcome in social networks.  It’s one time when repurposing is not worth it.
  15. Know who the influencers are in your industry. Follow their social media feeds and nurture productive relationships with them.
Categories: featured, New Marketing, Podcasting, SEO/SEM, social media, Web Site AdviceBy Scott ClarkOctober 24, 20124 Comments
Tags: advicebloggingBrandingmarketingmobile seoNew MarketingPodcastingSEOsocial media

Author: Scott Clark

Nationally Proven Sr. SEO/SEM Consultant/Strategist Google Partner / Bing Accredited Professional

Related Posts

Your Organic Traffic May Tank Soon – Google Search Generative Experience is About to Go Live
September 19, 2023
Topic Clusters for Content SEO
Topic Cluster Content Strategy for SEO – Challenges to Watch Out For
August 12, 2022
Google Ads Lead Form Extensions Qualifying Questions
January 24, 2022
The Sunk Cost Fallacy Often Undermines SEO Recommendations and Drives High Opportunity Costs
September 27, 2021
B2B SEO Content Creation
Using Role Play to Build B2B Content Creation and Knowledge Bases (AKA the Secret Shopper Game)
April 27, 2020
Past SEO Neglect More Obvious During Economic Stresses
April 6, 2020

4 Comments

  1. Stuart Wooster says:
    October 30, 2012 at 12:09 pm

    “Content marketing is the new SEO.”

    I have to disagree, quality content was always a good indicator for Google long before the recent updates, plus it was a great way of chasing long-tail keywords. I think the perspective is that more people realise that they need to do content marketing methods because rubbish link building no longer work.

    So in fact it is not so much it is new, in my opinion, but more relevant than ever.

  2. Pingback: 15 Actionable Thoughts About Content Marketing, Social Media Distribution and SEO | Bruce McDonald, Consultant
  3. Scott Clark says:
    October 30, 2012 at 2:27 pm

    Excellent perspective. I think that many of us in the search industry knew this, but finally the decision makers are giving the practice a name and getting behind it. Perhaps off-page factors and social signals have reached a mass among the non-search community where their intuition has aligned with the concept.

  4. Phillip says:
    November 3, 2012 at 2:13 pm

    Scott , It is true Great Content is the winner , because search engines like Google keep on changing with a great aim of providing relevant content to their users, so if a publisher has great content they will have a bullet proofed their sites from all these endless Search Engine updates. It’s cool to invest in SEO, but content has got to be number one priority.

Comments are closed.

Clear, Direct Answers

Contact Us
Contact Details
Buzzmaven, Inc.
163 East Main Street
Suite 300
Lexington, KY, 40507
  • 1.859.951.4414
  • Parking, directions, etc.

Find us on: