One of the companies I admire most, Adobe, let me down today. Do you guys ever really “use” the updates you send out? Have you considered that we’re not all sitting in little cubies in Mountain View when we do our updates? In a standard security update for Acrobat Standard 6.0, you get stuck in…Details
I found this video to be one of the best explanations of a confusing topic for small businesses that I’ve yet seen. Sometimes it’s better to show it with metaphors, and this video makes great use of them. Enjoy
Pay per Action is being tested on the Google Adsense network. “We are currently testing a cost-per-action pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense,” Google said. “We’re pleased with how the test is progressing and will continue to gather feedback from advertisers and publishers.” We’ve…Details
Craig Aaron, Directory of Communciations of Free Press and Save The Internet a media watchdog group, says big telecom companies have declared open season on ‘Net neutrality.’ He’s afraid these companies will dictate how we use the Internet, and I had the pleasure of speaking with him today and thought I’d put a few hilights…Details
A cool new feature offered by Google Calendar allows you to send a text message to 48368 (GVENT) after verifying your phone number initially. It’ll send you what’s coming up – as long as what’s coming up is in your “main” calendar. Send “next” to get the next event. Send “day” for things on your…Details
Aggghh…FAILURE… again. As I try and try and try to send a clean business locations file to Googlebase, I sit here wishing that Googlebase and Google Spreadsheets would simply get together. Hit the pub and buy each other a pint why don’t you. If the Google Spreadsheet tool had a button “Send to Googlebase” I…Details
click to zoom I was toying with some ideas related to the sensing internet, and thought of a customizable wall-mounted device for small businesses. This little device would be given away to the merchants. They would be custom configuered with 20-30 specials that the merchant agrees to – like a set of coupon templates they…Details
We need some new carpet for our Sienna so I popped online and found an ad that looked pretty good…. and what do you know, blog material! Here, a classic case of broad match and a lack of negative keywords. This merchant has put up a shotgun toyota parts campaign – but doesn’t sell interior…Details
I like trees. I use the web (like nearly 70% of All Americans) I don’t want printed phone books. Today, a loud thunk on the front porch signaled the start of a very efficient, yet wasteful process that I suspect is repeated in households and businesses across the nation. Phone book arrived on my porch.…Details
I’ve been meaning to post about this for a while, but the ZDNET At The Whiteboard page is probably one of the coolest, geekiest marketing ideas I’ve seen in a while. I found myself chomping to figure out how I might be able to use it someday. Why I like it? a) it’s all content.…Details
When my daughter was in a car seat as an infant and we drove our car through town in the Summer, other drivers would roll up their windows because of the piercing noise of her screams. Well-fed, changed, and gently coddled in the softest blanket, her protests mocked it all. I took to keeping a…Details
Microsoft’s new Live Local Preview lets you drive around downtown Seattle in a virtual race car looking at buildings, businesses and more. Check it out.
Using digital photographs of the area, combined with Areal views, you can look at building fronts. Right down to the signs on their doors.
One of the most important priorities in my life is to, um, have a life. As far as I can tell, most entrepreneurs also have this on their goal-sheet, possibly as their top goal for going into business on their own. So why is it that even the simplest technologies don’t support this? Take soho…Details
Go visit a few sites. When you enter those sites, do you know what in the heck they want you to do? Or is is a gray fog of intent – where they expect you to be so compelled by your experience that you start sending them checks. I’ve been guilty of it too. I’m…Details
I think every web designer should have a great setup of monitors. So, even though I’m often ribbed about my bank of three monitors in my office. Now I have a new setup in mind. Wow. This setup rocks 24″ high-resolution screens; industry’s top-quality LCD panels24″ super-premium Samsung LCD panels 5760 by 2400 resolution (6X…Details
A month or so ago I was asked to review an application that would be used on a website for signing up to a seminar. It was DENSE. I had all kinds of little nit-picky items like may we contact you using the phone? may we contact you using email? may we call you by…Details
Does anyone have any idea how mad vanity phone numbers make customers when you put them on printed material without their numeric equivalent? I wasn’t totally aware of this until the past six months, [large company here] began publishing their vanity customer service number on emails sent to clients from their billing department. Instead of…Details
David Rittenhouse at Clickz recently published “Behavioral Targeting Is Starting to Look Better” which includes some interesting information nicely summarized from the eye-tracking study done by TACODA with Next Century Media. There are lots of interesting bits in the article, as David points out, but one thing that struck me was the reports reference to…Details
I’ve been spending a lot of time thinking about how much energy and money has been wasted on “fruify” web development and clueless SEO efforts. Thousands of companies have spent endless dollars on tag-tweaking “search experts” and pixel-tweaking flash animators without a Key Performance Indicator in sight! Countless thousands of amateur web designers have sold…Details
One of the most difficult barriers to overcome in beginning a relationship with a new organic search optimization client is the need to face up to the reality of a broken website. “Broken” doesn’t always mean page-not-found errors or web servers going down. Gorgeous, 100% uptime sites with the latest bells and whistles can be…Details
I’ve encountered quite a number of potential website development clients this week who’ve sent emails to me that cover 10-12 topics per message in a frantic, nearly desperate fact finding activity. I usually have no idea how to answer their questions. Stop. Slow down. Breathe. Categorize your website marketing ideas and thoughts before you call…Details
Ask yourself this question: “Within 15 seconds of visiting my site, does the visitor unambiguously head towards the goal(s) I need them to accomplish for my website to be profitable?” If you’re like many, the answer is “not even close.” Over time, websites evolve until they’re blurry. They lose their focus as demands of new…Details
This, I admit is a pet peeve. You’ll be looking at an ad, magazine, newspaper, or some other printed medium, and at the bottom of the page will be the following: visit our website http://www.notarealsite.com My response to this is… no… I’ve got better things to do and while you feel your company should be…Details
Clickz pointed me to the test being done in NY for hotels in Manhattan. This is expected, and not a huge shock, but what will be important for the future is the use of LOGOS in the details area. Oddly, in the test, the little details page that pops up did not link the URL…Details
Hotstop is a map site with subway and bus directions in New York, Boston and Washington DC, but it brings some innovation to the table that pushes forward the public transportation and local advertising paradigm a few notches. First, Hotstop gives you transfer information for public transit that you can put on your mobile phone,…Details
Idea 1: Imagine if you will a podcast widget. This little box looks like a tape recorder. It has a play, record, rewind, ff, and pause button, all large and friendly. It has a small (gasp) speaker. When you want to record, you treat it just like an old fashioned tape recorder. But there’s a…Details
I know how to save the US economy hundreds of millions of dollars a year. No really. Have physicians and medical offices post their “medical records update” online as a PDF file that you can fill in at home the night before! You only have to post it ONCE (when it changes) and then it…Details
Top Reasons For Abandonment: 56% – shipping costs too high 41% – item unavailable. 29% – site difficult to use. 21% – order wouldn’t go through. Source: Yankee Group Other factors 55% would revisit a site often if free shipping 46% consider shipping costs a major on-line shopping issue. Source: Ernst & Young Reducing Abandoned…Details
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writing for the web in an age of hummingbirds.