Pay Per Action Marketing – Google Spanks Valueclick

Pay per Action is being tested on the Google Adsense network. “We are currently testing a cost-per-action pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense,” Google said. “We’re pleased with how the test is progressing and will continue to gather feedback from advertisers and publishers.” We’ve…

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My Chat with Craig Aaron of Save The Internet

Craig Aaron, Directory of Communciations of Free Press and Save The Internet a media watchdog group, says big telecom companies have declared open season on ‘Net neutrality.’ He’s afraid these companies will dictate how we use the Internet, and I had the pleasure of speaking with him today and thought I’d put a few hilights…

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Google working on syncing calendar. Mobile support launched

A cool new feature offered by Google Calendar allows you to send a text message to 48368 (GVENT) after verifying your phone number initially. It’ll send you what’s coming up – as long as what’s coming up is in your “main” calendar. Send “next” to get the next event. Send “day” for things on your…

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Googlebase and Google Spreadsheets – Can’t we just get along?

Aggghh…FAILURE… again. As I try and try and try to send a clean business locations file to Googlebase, I sit here wishing that Googlebase and Google Spreadsheets would simply get together. Hit the pub and buy each other a pint why don’t you. If the Google Spreadsheet tool had a button “Send to Googlebase” I…

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Drumming Up Business, SenseWeb style.

click to zoom I was toying with some ideas related to the sensing internet, and thought of a customizable wall-mounted device for small businesses. This little device would be given away to the merchants. They would be custom configuered with 20-30 specials that the merchant agrees to – like a set of coupon templates they…

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PPC waste example – don’t do this!

We need some new carpet for our Sienna so I popped online and found an ad that looked pretty good…. and what do you know, blog material! Here, a classic case of broad match and a lack of negative keywords. This merchant has put up a shotgun toyota parts campaign – but doesn’t sell interior…

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Please stop killing trees for my phone books.

I like trees. I use the web (like nearly 70% of All Americans) I don’t want printed phone books. Today, a loud thunk on the front porch signaled the start of a very efficient, yet wasteful process that I suspect is repeated in households and businesses across the nation. Phone book arrived on my porch.…

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At the Whiteboard Rocks

I’ve been meaning to post about this for a while, but the ZDNET At The Whiteboard page is probably one of the coolest, geekiest marketing ideas I’ve seen in a while. I found myself chomping to figure out how I might be able to use it someday. Why I like it? a) it’s all content.…

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Split Testing… Are we there yet?

When my daughter was in a car seat as an infant and we drove our car through town in the Summer, other drivers would roll up their windows because of the piercing noise of her screams. Well-fed, changed, and gently coddled in the softest blanket, her protests mocked it all. I took to keeping a…

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Windows Live Local Goes for a Ride

Microsoft’s new Live Local Preview lets you drive around downtown Seattle in a virtual race car looking at buildings, businesses and more. Check it out.

Using digital photographs of the area, combined with Areal views, you can look at building fronts. Right down to the signs on their doors.

Web Design using Big Monitors

I think every web designer should have a great setup of monitors. So, even though I’m often ribbed about my bank of three monitors in my office. Now I have a new setup in mind. Wow. This setup rocks 24″ high-resolution screens; industry’s top-quality LCD panels24″ super-premium Samsung LCD panels 5760 by 2400 resolution (6X…

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Behavioral Ad Effectiveness Rooted in Paranoia?

David Rittenhouse at Clickz recently published “Behavioral Targeting Is Starting to Look Better” which includes some interesting information nicely summarized from the eye-tracking study done by TACODA with Next Century Media. There are lots of interesting bits in the article, as David points out, but one thing that struck me was the reports reference to…

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Web Designer / SEO “Snake Oil” Rant

I’ve been spending a lot of time thinking about how much energy and money has been wasted on “fruify” web development and clueless SEO efforts. Thousands of companies have spent endless dollars on tag-tweaking “search experts” and pixel-tweaking flash animators without a Key Performance Indicator in sight! Countless thousands of amateur web designers have sold…

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SEO can learn from the construction trade

One of the most difficult barriers to overcome in beginning a relationship with a new organic search optimization client is the need to face up to the reality of a broken website. “Broken” doesn’t always mean page-not-found errors or web servers going down. Gorgeous, 100% uptime sites with the latest bells and whistles can be…

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Don’t be frantic! Slow down in your internet marketing!

I’ve encountered quite a number of potential website development clients this week who’ve sent emails to me that cover 10-12 topics per message in a frantic, nearly desperate fact finding activity. I usually have no idea how to answer their questions. Stop. Slow down. Breathe. Categorize your website marketing ideas and thoughts before you call…

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The smudge test for website effectiveness

Ask yourself this question: “Within 15 seconds of visiting my site, does the visitor unambiguously head towards the goal(s) I need them to accomplish for my website to be profitable?” If you’re like many, the answer is “not even close.” Over time, websites evolve until they’re blurry. They lose their focus as demands of new…

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Why should I visit your site?

This, I admit is a pet peeve. You’ll be looking at an ad, magazine, newspaper, or some other printed medium, and at the bottom of the page will be the following: visit our website http://www.notarealsite.com My response to this is… no… I’ve got better things to do and while you feel your company should be…

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Human-like web crawling & SEO

At the Shmoo Con hacker conference, an engineer at Atlanta company SPI Dynamics called Billy Hoffman says he has a web crawler that acts like you or me. It hits links, javascript, flash, and other page elements like a human does, slowly, with indeterminate pauses. Not only that, Hoffman’s crawler acts like a browser by…

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Google Local tests local map ads

Clickz pointed me to the test being done in NY for hotels in Manhattan. This is expected, and not a huge shock, but what will be important for the future is the use of LOGOS in the details area. Oddly, in the test, the little details page that pops up did not link the URL…

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Fly-Through Local Ads Next?

Hotstop is a map site with subway and bus directions in New York, Boston and Washington DC, but it brings some innovation to the table that pushes forward the public transportation and local advertising paradigm a few notches. First, Hotstop gives you transfer information for public transit that you can put on your mobile phone,…

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Podcasting for the masses.

Idea 1: Imagine if you will a podcast widget. This little box looks like a tape recorder. It has a play, record, rewind, ff, and pause button, all large and friendly. It has a small (gasp) speaker. When you want to record, you treat it just like an old fashioned tape recorder. But there’s a…

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Doctor Doctor, Tell me the news!

I know how to save the US economy hundreds of millions of dollars a year. No really. Have physicians and medical offices post their “medical records update” online as a PDF file that you can fill in at home the night before! You only have to post it ONCE (when it changes) and then it…

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Abandoned Shopping Cart Avoidance Tips

Top Reasons For Abandonment: 56% – shipping costs too high 41% – item unavailable. 29% – site difficult to use. 21% – order wouldn’t go through. Source: Yankee Group Other factors 55% would revisit a site often if free shipping 46% consider shipping costs a major on-line shopping issue. Source: Ernst & Young Reducing Abandoned…

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