How not to find a good web design firm

I’m truly hopeful that this gentleman finds someone to help him with what looks to be a very ambitious web project. But what I wanted to point out is how they are probably excluding the cream of the crop by their contact technique: using blind carbon copy and a mass-email to god-knows-how-many web firms. This…

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Google Adsense for Billboards Someday?

I’ve been impressed with the improvements lately in digital billboards. They’re very bright and are begining to rival their rolled-on competitors in daylight. Of course at night they have no rival. Lamar has a video out showing off their technology, and it’s pretty impressive. The Outdoor Advertising Association of America estimates there are 500 digital…

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The Twelve Patents of Christmas

And now, brought to you by Google Patents… I present a new twist … (music, please) On the twelfth day of Christmas, my true love sent to me…… Twelve drummers drumming, (US Patent 361606)Eleven pipers piping, (US Patent 3151517)Ten lords a-leaping, ( US Patent 1513338 ) …(helmet recommended)Nine ladies dancing, (US patent 1374840) …(can you…

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Looking back – The entrepreneurial worm bit

In high school, I had one of the cooler jobs. I did darkroom and printing work at Silkworm Screenprinting in Murphysboro, IL. I worked with some rabid entrepreneurs including artist/entrepreneur Bob Cambers and photographer/entrepreneur Craig Williams. Bob now runs Silkworm, and Craig runs CommunityLink Publications creating various branding materials that promote local communities. These were…

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Will Gmail become the new Hotmail?

You don’t need an invitation to get a gmail account now in Australia, New Zealand, Japan and Egypt . If you Google “RIP Gmail” you’ll see my previous post about how incoming spam killed my Gmail Account. And now, with unchecked outbound spam, Gmail is about to become the next hotmail. Seth Godin’s point about…

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Is a blog worth it? Ask Google!

Starting in around 2002, I began suggesting to Kentucky companies that they find a blogger to serve as their voice in the blogosphere. I also wrote about it, twice, as have every major business journal available, but it seems few around me have given it much effort. A couple of my clients wanted to send…

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Dictionary Term: “Bluppet”

bluppet [bluhp-it] -noun 1. a person, goup, government, etc. whose blog, wiki, forum or website whose postings are encourage, prompted or controlled by a commercial or political interest without making said sponsorship immediately clear. Use: “Wal-Mart hired a bluppet for their Public Relations campaign.” “I unsubscribed from his blog, he’s just a Bluppet for that…

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Yahoo! Search Marketing Blog Launched

As you can see (blogroll below) I’ve added a rare entry to the Sweet Spot blogroll for the new Yahoo Search Marketing blog. Steve Mitgang – Senior VP at Yahoo is apparantly going to steer the gig. Steve is a frequent speaker and drives Yahoo’s advertising products, and has been involved in many top brands…

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MSN Adcenter – New Features

You can add keywords to your pay per click campaign in bulk instead of one at a time. It’s easier to tweak keyword base bids and customer targeting options and to watch historical performance of a given keyword. Dynamic text has supposedly been improved, though I’ve not tried out any new pay per click ads…

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Perceptions Are Everything

There are several consumer concepts that drive the success of every SEM activity I do. 1) Perceived Value. 2) Perceived Ease of Use. 3) Perceived Future Peril When a visitor searches for an item, and they see a search result or a sponsored link, they run through these concepts in a fraction of a second.…

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Lawyer Advertisements for Flight 1591 Plane Crash

In the Wednesday August 30 edition of the Lexington Herald Leader, owned by McClatchy Newspapers, full page ads meant for families of Comair Flight 5191 were placed by attorneys. Without question, it was the most offensive single marketing piece I’ve ever seen in my career. The Kentucky Bar Association named a special task force to…

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Sticks and Stones…but domain names can hurt you

Every week I see it, an individual and a company facing off – or one business toe-to-toe with another – over domain names. And it always happens when one or another of them are faced with pressures of site deadlines, launch dates, or other critical in-house problems. The pressures makes everyone grumpy, and what otherwise…

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Small Business Shipping Evolves

If you’ve bought an airline ticket in the past few years, you’ll find using this site a simple matter. RedRoller.com offers comparison shipping options for small business who aren’t married to one particular vendor. It’s slick – and may save folks thousands. Smart people and another great idea. Small Business Shipping with RedRoller Links and…

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When will iTunes make it easier to Podcast?

I’m confused about why it is that Apple doesn’t release a version of iTunes with a built-in RSS feed generator and validator? (see below for a creaky one.) I’m fairly XML savvy and I still miss syntax issues sometimes – even using feedforall or other tools. It would seem that Apple could make the iTunes…

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Writely – 6 months on. I still love it

I have now been using Writely for 6 months and still love it. Google Spreadsheets have become a core tool of my business for communicating tabular data to my clients. These “lightweight” apps are better than I ever expected. I am updating my Writely – A Web Word Processor document as things progress. It looks…

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Adwords + Google Checkout = Perfect Retail Split Testing Channel

Are you making bad assumptions about products? traffic? conversion? These questions, asked early and pursued relentlessly, could save many website projects. Unfortunately, many projects don’t slow down enough to ask these questions – and so the project stalls after much energy and time has been invested. The concept of testing (split testing to be exact)…

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