Click to see original video GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond. Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.…
I am proud and humbled by coverage in Lexington Herald Leader’s Business Section where we discuss ideas for breaking into social media marketing. A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city! Here are some of the questions answered:…
So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations. For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.
After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable about knowledge and opportunity costs.. The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue. The Manager couldn’t get the machine to work again so the company…
The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing. Authorship markup, introduced in 2011 and has been getting regular improvements since. Mostly applied to blog and news…
Where’s your share-worthy web content come from? Take a look around your company… busy people, lots of jobs, already overloaded. But they are the ones who must do the work. To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines. If…