Testing Designs (and Designers Testing)

Jakob Nielson’s latest Alertbox is the longest-read enewsletter in my list. In the latest Alertbox, he points out “designers can get so caught up in their own theories about how users ought to behave that they forget to test for cases in which people behave differently” Could it be that the mechanics of setting up multivariate testing neutralizes this “worry”? Should variable definition be more of a part of the web design process?

Three Simple Ideas For Yahoo! Search Marketing From The Trenches

So as I work on some Yahoo Search Marketing campaigns this weekend I was thinking about Yahoo!’s woes and come to think of three features that might help Panama for advanced PPC campaign managers, ground level. These ideas would all play into the “improved performance/sales per search” effort, which in turn gets search marketers to spend more of their clients money in the channel.

“The Dip”: Quitting to Win

In your web project, do you have parts that dead-end, with little chance of making you the best in your industry? Are there areas you should focus on in hopes of reaching the other side of the dip, joining the elite players of your business? Are you ready to sort those out, focus on the ones that matter and discard the rest?