Is it constitutional for a government agency to keep a criminal history public indefinitely crawlable on Google, arguably providing, through its results pages, a public criminal history without a statute of limitations of any type? What if expungement is impractical due to the indexing activity of search spiders? Are we forever locking past mistakes in the strata of the web?
Often, a passive approach will leave you high and dry, while a little effort can bathe you in success.
Jakob Nielson’s latest Alertbox is the longest-read enewsletter in my list. In the latest Alertbox, he points out “designers can get so caught up in their own theories about how users ought to behave that they forget to test for cases in which people behave differently” Could it be that the mechanics of setting up multivariate testing neutralizes this “worry”? Should variable definition be more of a part of the web design process?
So as I work on some Yahoo Search Marketing campaigns this weekend I was thinking about Yahoo!’s woes and come to think of three features that might help Panama for advanced PPC campaign managers, ground level. These ideas would all play into the “improved performance/sales per search” effort, which in turn gets search marketers to spend more of their clients money in the channel.
Having a focused, promise-keeping landing page is a concept that experienced Pay Per Click advertisers know well. Often learning this truism happens the hard way – after spending thousands of wasted dollars. One of the most important design lessons that I’ve learned when it comes to any sort of web page is this: The Landing…
In your web project, do you have parts that dead-end, with little chance of making you the best in your industry? Are there areas you should focus on in hopes of reaching the other side of the dip, joining the elite players of your business? Are you ready to sort those out, focus on the ones that matter and discard the rest?