Disfunctional Franchises are Brand Cancer

There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.

The Inc. 500 adopts Social Media

The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a phone survey with 121 of Inc. Magazine’s “Inc. 500” to see if there have been changes in the awareness and use of Social Media techniques (social networking, blogging, message boards, online video, wikis, and podcasting.) It doesn’t say which of the 121 were surveyed.…