Google Adsense for Billboards Someday?

I’ve been impressed with the improvements lately in digital billboards. They’re very bright and are begining to rival their rolled-on competitors in daylight. Of course at night they have no rival. Lamar has a video out showing off their technology, and it’s pretty impressive. The Outdoor Advertising Association of America estimates there are 500 digital…

Dictionary Term: “Bluppet”

bluppet [bluhp-it] -noun 1. a person, goup, government, etc. whose blog, wiki, forum or website whose postings are encourage, prompted or controlled by a commercial or political interest without making said sponsorship immediately clear. Use: “Wal-Mart hired a bluppet for their Public Relations campaign.” “I unsubscribed from his blog, he’s just a Bluppet for that…

Perceptions Are Everything

There are several consumer concepts that drive the success of every SEM activity I do. 1) Perceived Value. 2) Perceived Ease of Use. 3) Perceived Future Peril When a visitor searches for an item, and they see a search result or a sponsored link, they run through these concepts in a fraction of a second.…

Writely – 6 months on. I still love it

I have now been using Writely for 6 months and still love it. Google Spreadsheets have become a core tool of my business for communicating tabular data to my clients. These “lightweight” apps are better than I ever expected. I am updating my Writely – A Web Word Processor document as things progress. It looks…