If we want to look up data, enter data, and use communications tools, why don’t we all take a lesson or two from Edward Tufte or Jakob Nielson and create an efficient, fast, textually driven site appropriate to the purpose. I hate to see government sites where loose-canon web designers are set free with no regard for the real needs of users.
Who knows if the aquisition of DoubleClickÂ is a good economic move for Google, but I think it’s a bit like capturing a multi-billion dollar “specimen” to examine under the microscope while they perfect CPA models.Â We as search marketers need to get used to the whole CPA solution that Google is brewing, and those…
There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.
If you tweak your ads a lot in Google, Yahoo or other PPC tools, you probably find it hard to keep track of what you’ve done unless you have a meticulous notebook/spreadsheet. I’d love to see some form of built in “notes” area connected to adgroups and campaigns to aid us in this kind of record-keeping.