The true cost of remaining anonymous, then, might be irrelevance – Eric Schmidt – Former Google CEO The search industry is all abuzz about the concepts around authorship markup (see postscript) and its effect on search results and content marketing. Authorship markup, introduced in 2011 and has been getting regular improvements since. Mostly applied to blog and news…
Content marketing is the new SEO. It is centered on irresistible content and amplified by social media. It includes blog posts, articles, white papers, videos, podcasts, and infographics. 87% of marketers use social media to distribute the content. Search engines use hundreds of signals to decide who ranks for a given query. The most important…
The blog question always comes up early in any meeting about Search with a new client. Why? Should? How? Who? An awkward moment. Everyone in the conversation is trying to imagine a blog about work, or they’re thinking of recent roadblocks. We make aluminum horse trailers. We make medical packaging. We sell accounting software. …
I thought today I’d address those so-called content farms that are employed by many service industry sites around the country. In these cases, a small business, such as an auto repair business, will launch a site and subscribe to a content feed which updates their site every week or so. The promise is that this…
Where’s your share-worthy web content come from? Take a look around your company… busy people, lots of jobs, already overloaded. But they are the ones who must do the work. To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines. If…
Most businesses I talk to have no idea that Facebook scrubs content. In fact, on average, only 16% of fans ever see posts made by brands “for various reasons, like the number of times you log on and the number of people and brands in your network” according to Facebook. This sums up this post…