Click to see original video GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond. Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.…
I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO: Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles…
So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations. For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.
After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable about knowledge and opportunity costs.. The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue. The Manager couldn’t get the machine to work again so the company…
Happy new year to everyone! I wanted to share Google’s latest infographic, which looks back to the transformational year where online marketing’s platforms, demands and outcomes outpaced even the most optimistic projections. As the customer continues to increase their skills in avoiding low quality content, and as search engines continue their embrace of…
Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time. I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs.. It happens fairly often… an rarely sighted executive will “pop in” to a meeting, someone will…