Franchise Brand Compliance – The Lifeblood of Successful Franchise Marketing

There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.

Google Adsense for Billboards Someday?

I’ve been impressed with the improvements lately in digital billboards. They’re very bright and are begining to rival their rolled-on competitors in daylight. Of course at night they have no rival. Lamar has a video out showing off their technology, and it’s pretty impressive. The Outdoor Advertising Association of America estimates there are 500 digital…

Perceptions Are Everything

There are several consumer concepts that drive the success of every SEM activity I do. 1) Perceived Value. 2) Perceived Ease of Use. 3) Perceived Future Peril When a visitor searches for an item, and they see a search result or a sponsored link, they run through these concepts in a fraction of a second.…

Writely – 6 months on. I still love it

I have now been using Writely for 6 months and still love it. Google Spreadsheets have become a core tool of my business for communicating tabular data to my clients. These “lightweight” apps are better than I ever expected. I am updating my Writely – A Web Word Processor document as things progress. It looks…