I Wish Smarter Meetings Were the “PowerPoint Killer,” Not Google Presentations (Presently)

Google’s Expected to roll out their “PowerPoint” killer soon, if not today. Even though I was one of the engineers on Harvard Graphics (PowerPoint was called the “Harvard Graphics Killer”) I am really a advocate leaving slide shows out of meetings. It’s far too easy to create slides. You need people staring at you at a table giving you feedback with their body language, good and bad. You need to know that you got through to them. Will Google’s “PowerPoint” just make more awful presentations for us all to sit through?

Managed Rights Media & User Created Content- Birth of a Litigation Underground?

It’s the era of user-created content. Is there a minefield being laid by more and more sophisticated crawling tools employed by the stock agencies, the increase in user-created media, and the pinch felt by artists as microstock and low-cost stock shops grow. For those of us managing dozens or even hundreds of sites, it is very, very easy for an unauthorized image or illustration to make its way into a website. And then the fur will fly.

Testing Designs (and Designers Testing)

Jakob Nielson’s latest Alertbox is the longest-read enewsletter in my list. In the latest Alertbox, he points out “designers can get so caught up in their own theories about how users ought to behave that they forget to test for cases in which people behave differently” Could it be that the mechanics of setting up multivariate testing neutralizes this “worry”? Should variable definition be more of a part of the web design process?

Three Simple Ideas For Yahoo! Search Marketing From The Trenches

So as I work on some Yahoo Search Marketing campaigns this weekend I was thinking about Yahoo!’s woes and come to think of three features that might help Panama for advanced PPC campaign managers, ground level. These ideas would all play into the “improved performance/sales per search” effort, which in turn gets search marketers to spend more of their clients money in the channel.