Having a focused, promise-keeping landing page is a concept that experienced Pay Per Click advertisers know well. Often learning this truism happens the hard way – after spending thousands of wasted dollars. One of the most important design lessons that I’ve learned when it comes to any sort of web page is this: The Landing…
In your web project, do you have parts that dead-end, with little chance of making you the best in your industry? Are there areas you should focus on in hopes of reaching the other side of the dip, joining the elite players of your business? Are you ready to sort those out, focus on the ones that matter and discard the rest?
If you’re presenting at a conference and using a powerpoint deck or some illustrations, don’t post a URL for your stuff to be downloaded. This is a blind method that will not provide you with valuable information about the people who came to retrieve it.
Google Calendar has recently taken a few important steps forward, and with them come my list of 10 reasons that I think many schools should begin to use it for managing information flow starting next year.
I thought it was really nice to get a mention by Elizabeth Holmes in her article “Going Online Isn’t a ‘Must’ Move For All Entrepreneurs in the Wall Street Journal last week. I believe that many companies definitely jump in the wrong end of the pool sometimes.
As Google begins to work with State Governments to encourage the indexing of public records, information hidden below the surface will suddenly be visible, and sleuths and mashups may have a field day. Dust off those boxes, Uncle Sam, let’s see what you have in there!