One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.
We are all busy, but most of us love blogs. Finding, filtering, and selecting blogs is something that must be done by hand. because it requires that we personally evaluate an author’s efforts and give them enough time to show their stuff. It’s my blog audition, borne from necessity.
At one point I had 1400 blogs in Google Reader, haphazardly picked. Even with nicely developed folders, filters, and so on, I found myself wasting far too much time. So one day I got fed up. I did the equivalent of “touch bloglist.opml” and started over.
And, what evolved afterward was a very simple and effective method for narrowing down the thousands of blogs without impacting your daily flow.
I’m proposing a system for improving the quality, fairness, and understanding during due diligence as it relates to business model franchises.
My blog has a mix of topics, all generally related to web business consulting. But I also put a few humorous topics as well as a few relevant (business web) posts about Lexington, KY. I receive casual comments all the time about people saying they like it, but my subscriber counts are stuck and often…
I found this on JonathanFields.com, and it resonated. Some people thrive on the energy of a constant battle. On how badly they can take those around them. Not me. It kills me. And, at least for me, I discovered there is a much better way to launch and grow your small business or reinvigorate your…
Make sure you realize that the only way to benefit from today’s latest New Media revolution is through full integration within your organization, not by hiring someone to doll it out in sugary snacks in the breakroom.