Remember Summer Camp? We all got nicknames for the week we were there, some flattering, some not so much. But once they got started, we were stuck. This is how social media works with branding… bird legs.
Jane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
While Seth Godin discusses noisy “silly” traffic that comes from Digg or Stumbleupon, I offer these thoughts about link building, conversions, influencers and how such waves are interesting because of their long-term effects.
Ok, it’s the middle of the night and I’m sitting in a rock hard airport chair, but my mind is on the takeaways that I have from the SMX Social Media conference. Much of this I knew, but it was heavily re-enforced. The bigest benefit, as with most of these small shows, is the contacts…
Lighting Store in the Dark About True Cost of Arcane Policies
I recently went to get my hair cut at one of the most Mayberry-like barber shops you’ve ever seen. It’s the Facebook of the 1950s, stuck in time, the chairs are original. The smiles are authentic. Conversations filled the air. It was a pretty day, and the place was busy.
A person I know well was there with her child, and was talking about how she recently bought a lighting fixture . Once it was up, she didn’t like it. It just didn’t look right when they held it up in it’s proposed location. She it back to the store in original condition. That’s when the trouble started.
Sometimes, to become remarkable, you have to ruffle some feathers. And if you’re like these guys, you do it with gigantic fans – both the (slowly) spinning metal kind and the send-me-all-your-schwag kind.