Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
Sweat Equity usually means trading work or expertise for a good or service. If you are an expert in your domain, and willing to listen, there are many opportunities online to grow your business just by participating. This post offers a technological boost to the idea to streamline the process, minimizing the time you must spend and letting you focus your energy where it counts.
With the launch of the question-crowdsourcing Google Moderate, I’ve offered up 7 possible uses for the service, with some words of caution as well as some possible opportunity.
I’ve been asked lately for some examples of link bait headlines. Well, a quick scan of WebMD’s “most popular” stories should give you a good hint about the types of headlines and articles that work. People ‘voted’ these up honestly, without an agenda… and there are insights here… Web MD Most Popular Stories 41 Ways…
My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.
Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.