Growing Your Business with Social Media “Sweat Equity” – One Approach

Sweat Equity usually means trading work or expertise for a good or service. If you are an expert in your domain, and willing to listen, there are many opportunities online to grow your business just by participating. This post offers a technological boost to the idea to streamline the process, minimizing the time you must spend and letting you focus your energy where it counts.

WebMD Link Bait Headlines

I’ve been asked lately for some examples of link bait headlines. Well, a quick scan of WebMD’s “most popular” stories should give you a good hint about the types of headlines and articles that work. People ‘voted’ these up honestly, without an agenda… and there are insights here… Web MD Most Popular Stories 41 Ways…

Rob Snell: Comments on the Congressional Hearing About Online Advertising

My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.

Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.