5 Methods to Track Offline Conversions – and Plug Huge Marketing Budget Leaks.

One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.

Lazy Form Programming

From Amazon’s Askville:

This crap drives me nuts.

Amazon, here’s some Javascript code, for free:

var strAddress2use = strAddressFromForm.replace(“http:////”, “”);

It’s a little more work in Ruby and PHP, but .. you get the picture.