What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program? Unless you intimately know the market designing “from the hip” is an irresponsible way to spend clients’ money.
If I email you and don’t get a response on December 24th, I’m not going to sit around wondering why and think you’re a lazy son-of-a-bitch. Autoreplies are evil, and serve little purpose except in mission-critical solve-it-now roles like doctors, lawyers involved in litigation, and IT professionals running high TOS systems. Not you. Turn it off :-)
Amazon Prime – This returned probably 500%+ ROI. Worth every dime. EndPCNoise Workstation – the sweetest Windows XP machine I’ve owned. Spooky quiet. Fujitsu ScanSnap – This was the year I went digital on just about everything. This was the reason. Simulscribe – My voice mails, transcribed, and emailed to me. (I don’t know why…
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.
I dislike Volusion for many reasons, but this one stands out. Searching their owners manual gives results, but you must bang through each to find anything. So far, everything in Volusion takes 5x more steps than I think it should. Anyhow, no time to write that book… here’s an example of a useless SERP typical…
From Amazon’s Askville:
This crap drives me nuts.
var strAddress2use = strAddressFromForm.replace(“http:////”, “”);
It’s a little more work in Ruby and PHP, but .. you get the picture.