An example of user interface overload that is not so different than some of the websites I’ve evaluated lately.
Dear Retailer. When I snap a photo of something, I’m not here to scam you. I’m not the front for a big Chinese manufacturer who is about to knock off your stuff and put you out of business. I’m not planning out an elaborate “Mission Impossible”-style robbery. I’m using my phone to shop. You need to get ready for this, and embrace it.
A terrific brain trust of folks answered great questions that I’ve tried to aggregate into an organized list you may find very helpful. Enjoy! The Q/A was especially helpful and added a lot to the session.
Chris Sherman, Executive Editor, Search Engine Land
Greg Sterling, Founding Principal, Sterling Market Intelligence
TIP: See the end of this post for other coverage on the conference too.
Mobile Search: Beyond 10 Blue Links
Fascinating presentation at SMX Local Mobile.
Mobile searchers don’t want lists of web pages – they want answers or fast ways to take action. Mobile search providers are increasingly experimenting with alternative interfaces, such as location-aware browsing, voice recognition, text messaging and other innovative approaches. Learn about these new efforts and how they potentially impact mobile search marketing efforts.
(room sparse, but excellent presentation!)
Show Me the Money!
So there are Billions out there. But who’s making money now. How will SEMs place bets now to ensure their success? Show me the money!
Ian White, CEO, Urban Mapping
Shawn Riegsecker, Chairman & CEO, Centro
Justin Sanger, CEO, LocalLaunch
Alfred Chow, Head, Yellowbook
Lots of energy in the room for this one. Big variety on the panel. PACKED ROOM.
Live Blogging after the jump
Local businesses want leads and customers, not clicks. Although pay-per-click and pay-per-call are the two prevalent ad models to reach local searchers, will other models like CPA/PPA ultimately be more effective?
(Partial Liveblogging – other presenters not blogged… couldn’t get a coherant flow going :-P)
Steven Chuck, Director of Strategic Alliances, Yahoo!