Congratulations RV Sani-Con and Lannie Stegall

My long term e-commerce and SEO client RVSani-Con recently sold to Thetford Corporation, an Ann Arbor Based RV Parts Supplier. RV Sani-Con makes waste management systems for RVs – a product you will appreciate in an increasing amount proportional to the amount of time you spend with your rig. “The acquisition supports our long-term strategies…

Managed Rights Media & User Created Content- Birth of a Litigation Underground?

It’s the era of user-created content. Is there a minefield being laid by more and more sophisticated crawling tools employed by the stock agencies, the increase in user-created media, and the pinch felt by artists as microstock and low-cost stock shops grow. For those of us managing dozens or even hundreds of sites, it is very, very easy for an unauthorized image or illustration to make its way into a website. And then the fur will fly.

Microsoft Adcenter follows Google’s Lead in Optimizing Campaigns for “free.”

It seems everyone’s bending over backwards to optimize my pay-per-click campaigns for free these days. Google did it a couple of weeks ago, and now Microsoft Adcenter has chimed in. Can the PPC campaigns really offer good value to customers without conflict-of-interest becoming a problem? Or is it a “when all you have is a hammer, everything looks like a nail” issue?

Abandonment: Leaving Live Customers for Phone Calls Makes ZERO Sense

Retail stores don’t seem to realize the importance of customer touch points. That phone call ringing in the background is not as important as customers already in the building. If that phone rings a few times, both the receptionist and the salespeople need to have confidence it will then ring to someone else for handling or to a well designed voice mail solution. Leaving a customer during the sales process is simply throwing away the entire process people have worked hard on up to that point.