Google Street View: Restaurants and Shops Need to Get Clickin’

Google has finally connected Google Local Business Center and Street View to help people identify businesses by location and photograph. This is just another step along the way to full augmented reality using digital compass, GPS and camera applications.   This, combined with the new Picassa photographs on Street View (cool as hell) and we’ll finally…

Designers Often Overestimate Users’ Abilties

Jakob Nielsen’s latest Alertbox post “Bridging the Designer-User Gap” is almost a follow up to the “Myth of the Genius Designer” which I consider one of my favorites from him.

Red emphasis mine.
….There’s a big gap between designers and the majority of users. …. Generally, if you’re a member of a design team, you are not representative of the target audience. I don’t care if you’re the interaction designer, the graphics artist, the information architect, the writer, the programmer, or the marketer. All of these people:

know too much about the product (be it a website, intranet, application, phone, whatever);
are too skilled in using computers and the Web in general; and
care too much about their own baby (so they can’t imaging visitors bouncing after scanning the homepage for 30 seconds — but that’s what outside users do).

– Jakob Nielsen