I dislike Volusion for many reasons, but this one stands out. Searching their owners manual gives results, but you must bang through each to find anything. So far, everything in Volusion takes 5x more steps than I think it should. Anyhow, no time to write that book… here’s an example of a useless SERP typical…
In the past few months’ time I’ve spent more than my usual amount of time watching others surf the web. I am always astonished by how poor people are at knowing where to type searches, or web addresses, or login information. When I ask someone to go to a website, there is genuine confusion about where or how. It’s no surprise to me that a thriving sub-economy exists based on navigational searches – which I define loosely as “typing a web site URL into a search box because you want to visit it.”
Most of the time it’s user issues that causes navigational searches IMO:
The toolbars have been dragged out of whack.
I don’t even think about, I just type.
Ambiguity between “search”, “find”, and “address bar” in browsers such as IE7.
Alcohol or Drugs, Senility, or perhaps Loud Children.
Some people have real reasons for it. Here are a few:
I don’t have to worry as much about typos.
I sometimes want to look at the cache
I get a quick glance at other sites referring to it (talk about ad-hoc reputation management!)
I’m a rebel, damnit, and you ain’t gonna change me.
A terrific article on navigational searches prompted me to begin a list of good resources on this matter. I also found this terrific write up by Jeremy Crane over at compete’s blog. It was also eye-opening.
I thought I’d look at buying some shelves. But when I looked at how many pages this site had, I was suddenly feeling pretty exhausted. By page 16, I think I’ll need a nap. Oh, in case you’re wondering, searching didn’t help, you had to know the SKU. Advice: You should improve your server…
We are all busy, but most of us love blogs. Finding, filtering, and selecting blogs is something that must be done by hand. because it requires that we personally evaluate an author’s efforts and give them enough time to show their stuff. It’s my blog audition, borne from necessity.
At one point I had 1400 blogs in Google Reader, haphazardly picked. Even with nicely developed folders, filters, and so on, I found myself wasting far too much time. So one day I got fed up. I did the equivalent of “touch bloglist.opml” and started over.
And, what evolved afterward was a very simple and effective method for narrowing down the thousands of blogs without impacting your daily flow.
An example of user interface overload that is not so different than some of the websites I’ve evaluated lately.
As part of what Wal-Mart is calling its “Customer Contact Reduction” program, by next week, Walmart.com, the company’s online arm, will no longer give customers a toll-free phone number to call–or any phone number, for that matter