Search Engine Optimization and Marketing
As the LinkedIn network’s capability grows in both popularity and capability, I’ve been helping more companies than ever understand the potential it offers. This cheat sheet has been the outcome, as well as the LinkedIn Lead Generation Tips “Ninja” guide, This is distinctly from an SEO point of view – you’ll notice I’ve woven in…
As you know, search engines (especially Google and Bing) are taking Social Rank into account more than ever. Those who take the time to share awesome content and build up a reputation will have an ever-increasing influence over the SERPs in the coming years. So it pays dividends to tilt the social sharing benefit in…
Other than Mobile and Local SEO explosions, Social Rank is a biggie. So many companies are still saying they have no time for “Social Media” unless it can show an immediate ROI. So, it’s been hard to explain the benefits to many because of the abstract concept – but now the reality is hitting home…
In all the banter and confusion about the positives and negatives about Google Instant, there is at least one common thread that is good for the SEO industry itself: Snake Oil SEO won’t cut it in this new world. Delivering traffic via the instant interface is going to be more challenging, whether you are working…
Google Instant changes behaviors in search, and thus SEO can change as well. Originally, I posted a list like this in 2008 about Google Suggest – and it is revised here. We May See More Traffic to Regional Sites. People regularly enter “cheap gas” and “best dentist” in search engines – without qualifying the searches…
I’ve written many times about mobile marketing, and even (along with others, I’m sure) predicted foursquare-type business marketing many years ago. Does anyone remember my “senseweb” idea? Probably not, it was pretty far out at the time… But in the past two years, having met with many clients and associates, I realize that almost none…