SEO, Blogging, and PPC are at the top of marketer’s priorities for the next 6 months hinting that companies are becoming more familiar and comfortable with new media as a prime directive. In addition a shrinking emphasis on the corporate brochure site provides hope that reaching out to the customer has finally arrived as a marketing technique.
Search Engine Optimization and Marketing
Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
Lee Odden hit a nerve with his last post. “The [seo] challenge comes from a combination of: The need to create new content that travels and that others are motivated to link to Convincing web site owners that they need to create and promote content on an ongoing basis outside of their brochureware corporate site…
A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.
My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.
Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.
The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.
The SEMPO study released today offered some good news for Agencies, as 53% of advertisers outsource their organic SEO because it is to hard to stay up-to-date with best practices in-house. 37% say they don’t have the right tools, and 33% say they get more bang for their buck with an outside provider.
But overall, a trend to in-house these efforts is still strong. Forrester research shows least two-thirds of U.S. businesses prefer to keep SEM in-house. In-house training and education efforts will probably continue to improve and drive performance gains.