Search Engine Optimization and Marketing

I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group…

Google’s Pigeon Update, “Near Me”, Local Packs and Service Area Businesses

The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results.  The question (to be determined as of this writing) is if changing these results to standard organic…

Beyond the Inverted Pyramid for Blogging – Extending for Social, SEO, Email and Engagement

When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.

Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

A large building is being constructed nearby my office downtown. A construction fence is erected beneath a sign featuring a rendering of the gleaming skyscraper to come. But to the lay observer, there’s little visible evidence of progress, just noise, traffic diversions and dust. Before long, letters to the editor will show up in the…

Advising on Social Signals and SEO – The Minefield of Causation, Correlation and Gradual Change.

It feels right to once again remind my site visitors and valued clients of what’s happening with the Google search results (at an ever increasing pace.)   I’m seeing social media engagement being used more often to vet sites for their appropriateness at the top of search engines.  Brands that are not bothering with social signals…

I have 5 minutes… tell me the most important things I must know about SEO today.

Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time.    I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs..  It happens fairly often… an rarely sighted executive will “pop in” to a meeting,  someone will…