Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced
Search Engine Optimization and Marketing
Well, I started my old site ‘Sitecreations.com” over 10 years ago, so wrapping that up has been a real challenge. I found over 1000 pages of contents that needed redirected and reorganized and it will surely take a while to finish. As my business shifted to Search Engine Marketing (SEM) there was a slowly increasing…
If you’d like an example of why you need to mater video production and editing at your company as a part of your SEO efforts, this post tells all.
In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.