Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
Search Engine Optimization and Marketing
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
I have tried for years to teach clients what a bad idea it is to add a “Splash” screen to their websites. But many web designers keep pitching them (why I do not understand.) But now Google has given such things a warning shot across the bow by testing a “skip intro” link on search results.
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
On Thursday, November 6th in Lexington we’ll be discussing emerging media trends and what’s next for the Internet including social media strategies, Web 2.0, and online marketing approaches.
Sweat Equity usually means trading work or expertise for a good or service. If you are an expert in your domain, and willing to listen, there are many opportunities online to grow your business just by participating. This post offers a technological boost to the idea to streamline the process, minimizing the time you must spend and letting you focus your energy where it counts.