Search Engine Optimization and Marketing
“We’ll get to those ideas post launch” I’ve been seeing a pattern of misuse of the phrase “Improving UX” as a PowerPoint buzzword to justify unecessary, budget-draining reboots of decent websites. It is my hypothesis that this happens because teams or leadership need to ‘scratch an internal itch” for a new website. New websites give…
Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a…
Emphasizing searcher empathy can result in content naturally compatible with Google’s knowledge classification algorithms and as a result, better rank.
I do work with large B2B ($100M-$3B) and multi-location B2C clients and have optimized tons of Google Ads campaigns. More than 60% of the Google Ads accounts I am asked to review are wasting much of their budget when I first see them. The waste is not always easy to see, often hiding behind Quality…
Not ranking well has actual costs, but these are rarely on spreadsheets in financial reports. When a competitor ranks well for a buy-phrase, you lose. This post covers some of the ways you can tell a real SEO expert from a poser.
There are times when you want to noindex a Shopify page or product, and this tip lets you do this easily with a one time tweak to your Shopify theme file.