Paid Search Optimization

Marketers To Quit Fiddling With Corporate Brochure Sites in 2009?

SEO, Blogging, and PPC are at the top of marketer’s priorities for the next 6 months hinting that companies are becoming more familiar and comfortable with new media as a prime directive. In addition a shrinking emphasis on the corporate brochure site provides hope that reaching out to the customer has finally arrived as a marketing technique.

Portfolio-Driven Web Designers – Hand Over the SEM Keys Please

While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.

Google Automatic Matching Beta = Pay, Spray and Pray?

They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser.

What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, and “spend it for you” on terms its algorithms deem appropriate. I blew this off at first thinking it sounded like a rumor, but am now hearing more buzz about it.