Lexington has chosen a pretty unique identity program to use for the upcoming Equestrian Games – and it got me thinking immediately about Seth Godin’s Purple Cow. Did they get it right?
In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
Mobile restaurant guides and ratings could become the method of choice for consumers to voice their dissatisfaction with poor service, especially in the age of “mandatory tips” from even lower-end restaurants.
Just in case you thought that citizen-created journalism was going to remain on the edges, Google now has connected its powerful blog search to a sort of meme-counter to help gauge the importance of a given story. It’ll be interesting to see how this changes the traffic picture for bloggers. I predict that there will…
Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
Scott Clark will speak at Lexington Ad Club July 16th on Social Media in a presentation called ‘Conversations, Control and Calamity” – details inside