I saw this today on Google. It is for a Google Adwords keyword in a hypercompetitive marketplace… with a $12.56 average CPC (cost per click). The advertiser was hoping to use dynamic keyword insertion. Instead they did dynamic money wastin’ ad this can definitely affect their Quality Score. The business cash advance industry has some…
Google Adwords and Optimization
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
A discussion about whether Google Adwords should prevent dynamic keyword insertion for phrase and broad match adwords setups. Should Google only do DKI for exact match? How will advertisers defend themselves when keyphrases are trademarks? Please comment.
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser.
What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, and “spend it for you” on terms its algorithms deem appropriate. I blew this off at first thinking it sounded like a rumor, but am now hearing more buzz about it.
Trademark/Brands are protected from confusingly similar derivatives in the real world. I don’t expect Google to become an arbiter of trademarks, but this case (it is a real case, just as absurd) they should consider the spirit of trademark law especially considering how their match types work.