Confused by the Google Adwords ranking algorithm? Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.
Google Adwords and Optimization
In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
Google Adwords wants you to use broad match – after all, 20% of all queries have not been seen in the previous 90 days. But should you really do this? I say, possibly. Read more inside.
Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.