Eric Karjaluoto, and dozens of commenters, have once again raised the very real issue of designer spec work on his blog. I thought about the issue again when I read that Tim Ferriss had chosen to go this way for his book cover. Eric’s post is a well articulated but well-worn argument about the…
Many company legal names are vastly different than their published names. A DBA/Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity. This can be in order to choose a memorable name that is “current” with your customers’ mindset. Now, there’s a…
Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.
Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to company-owned, information-rich resources that save them time and worry.
Google is now showing forum postings from formerly “walled garden” discussion groups. Since many customers use these forums to complaint about brands, this could become the next ORM warzone.
Google Side Wiki is a new Google Toolbar Feature has launched today. This feature looks to be their latest attempt to build communities around web sites in their index , perhaps as a way to better utilize social signals for ranking both web pages and social media profiles. Will Google’s new tool make headway? If…